THE ALL TA BOM EDIT REFERS TO EVERYTHING THAT IS A-OK
The start of everything
A little acronym adopted by myself and my franco-sweed boyfriend in his attempts to learn Portuguese. ATB refers to everything that is innately good. A 360 degree view on sustainability and eco-friendly fashion, we search for the truly ATB brands who, in some way or another, look to make our world a better place.
We know being truly “sustainable” in this day-and-age is still hard work. With all the greenwashing going around and the amount of research needed to find truly conscious brands being sustainable is anything but simple.
We aim to find those truly eco-conscious niche brands, while also picking and choosing specific items from our all-time favorite brands, all without losing our true essence of style and self. Afterall, sustainability is not one specific aesthetic, and we’d like to show the range of possibilities.
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MAKING
SUSTAINABILITY ACCESSIBLE,
NOT IMPOSSIBLE.
Because sustainability
is not an aesthetic
Now-a-days, sustainability is still a differential for brands. We want to move towards a world where sustainability is no longer a differential, but the baseline for every brand.
Currently, sustainable fashion is associated with a very specific aesthetic. Think loose linen fabrics draped over a smiling woman surrounded by flowers in a meadow. Can you picture it? Organic has become a synonym of bland and eco-friendly fashion of boring.
We’re here to show you that sustainability does not, and should not, be tied to a specific aesthetic. In the quest for becoming more sustainable we want you to change your habits, without changing your essence. In other words, shop smart, but shop authentically.
We’re brining sustainability, without losing the drama!
Smart consumerism made easy.
We do the research, so you don't have to.
